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Understanding Different Types of Investors in Africa

by Fikiria Magazine | Feb 20, 2023 | Banking & Finance

Investment is a crucial aspect of starting and growing a business, and business owners must have an understanding of the different types of investors. Since 2020, my experience as a Business Analyst at GetAPlan.Africa is that many start-ups and running business owners...

Leveraging Data Analytics for Marketing Automation to Grow a Business

by Fikiria Magazine | Feb 19, 2023 | Business & Industry, Consumers, Shopping, Ads & E-Commerce

Unilever is a data-driven decision making business that leverages on data analytics for marketing automation to grow its activities in any market, even in Africa. Doing Data Analytics for Unilever SEA in 2005 opened my eyes to data, and over the years I got to realise...

Improving Customer Experience using Data

by Fikiria Magazine | Feb 19, 2023 | Business & Industry

FNB is a master in data analytics, improving customer experience using data, resulting in them not only increasing business goals, but even their customers’ goals, especially business bank account holders. Data speaks and when we listen, data can help us in improving...

Identifying New Business Opportunities using Data Analytics

by Fikiria Magazine | Feb 17, 2023 | AI, E-Commerce, Apps & Tech

Aliko Dangote makes moves in African markets as one that understands the power of identifying new business opportunities using data analytics. Data speaks, and as business owners we must listen, because therein we can identify new business opportunities using data....

The Opportunities for Growth using Data as a Business in Africa

by Fikiria Magazine | Feb 17, 2023 | Business & Industry

Bill Gates and Microsoft, have demonstrated to the world, with Open AI’s ChatGPT, that there are opportunities for growth using data as a business; and that is possible for businesses in Africa. Data speaks, and when we listen, it can guide us to running our...
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