Artificial Intelligence is not for the Artificially Intelligent

by Fikiria Magazine | Jan 26, 2023 | Business & Industry

While artificial intelligence (AI) has the potential to revolutionize many industries, it is not a replacement for human intelligence and strategic thinking. I have come to understand the importance of both technical expertise and soft skills in driving success. At...

Investors Relations is a necessity for Small Businesses too!

by Fikiria Magazine | Jan 25, 2023 | Banking & Finance

To grow a business, startups in any industry must devote time, knowledge, and energy to investor relations management, the same way a public company manages investors.   Every company, whether small, medium or large, as long as they want to raise capital, should have...

The Game Changing Deal between Microsoft and ChatGPT

by Fikiria Magazine | Jan 25, 2023 | AI, E-Commerce, Apps & Tech

In a move that has shaken the tech industry, Microsoft has officially announced a $10 billion investment in OpenAI, the company behind the groundbreaking language model, ChatGPT. The deal values ​​OpenAI at $29 billion, by far the largest investment Microsoft has ever...

The Rise of TikTok and the Lessons for Business Owners

by Fikiria Magazine | Jan 24, 2023 | Business & Industry, Consumers, Shopping, Ads & E-Commerce

From the night of the launch of TikTok at Starbucks, Sandton City, in Johannesburg, I have not stopped learning a lot as a business, from the rise of Tik Tok. The rise of TikTok has been nothing short of astounding. The video-sharing app, which was originally launched...

How to Measure the Success of Your Digital Marketing Campaigns

by Fikiria Magazine | Jan 24, 2023 | Business & Industry

Results matter and it is very important to measure the success of your digital marketing campaigns, for growth, brand awareness and lead generation. Measuring the success of your digital marketing campaigns is essential for understanding what works and what...