by Fikiria Magazine | Jan 21, 2023 | Business & Industry
With so many digital marketing platforms available, it can be difficult for businesses to know which ones to choose. Each platform offers different features and benefits, and it’s important to select the ones that will best meet your business’s needs. In...
by Fikiria Magazine | Jan 20, 2023 | Business & Industry
The African Continental Free Trade Area (AfCFTA) is a game-changing agreement that has the potential to revolutionize trade and investment in Africa. As a business owner in Africa, it is essential to understand the potential benefits and opportunities that the...
by Fikiria Magazine | Jan 20, 2023 | Business & Industry
Content marketing is a powerful strategy that can help businesses to reach and engage customers in a meaningful way. By creating valuable and relevant content, businesses can build trust and credibility with their target audience, drive more traffic to their website,...
by Fikiria Magazine | Jan 19, 2023 | Profiles, People, Leadership
A major, but silent contributor to the failure of small businesses in Africa is Investophobia, and it must be cured in order to attain business growth. Investophobia is the fear of investing, or the reluctance to invest in financial markets due to fear of losing...
by Fikiria Magazine | Jan 19, 2023 | Business & Industry
Data speaks, and data is always telling stories that only those that listen and understand the importance of data-driven marketing will hear. In today’s digital age, data has become an increasingly important aspect of marketing. With the rise of digital...
