Africa is home to some of the fastest-growing economies in the world, with sectors such as technology, agriculture, and infrastructure seeing tremendous growth in recent years. International news agencies can highlight these growth sectors and the investment...

Social media has become an undeniable force in the world of marketing, with countless businesses, brands, and individuals seeking to build a strong online presence. From the allure of fame and fortune to the promise of steady income, the potential rewards of a...

Unilever is a data-driven decision making business that leverages on data analytics for marketing automation to grow its activities in any market, even in Africa. Doing Data Analytics for Unilever SEA in 2005 opened my eyes to data, and over the years I got to realise...

Coca-Cola is one company that has remained a global giant in its industry because of optimizing internal operations using data analytics. Coca-Cola leverages Big Data Analytics to identify the patterns in the purchases, what suits the people of a specific region,...

Aliko Dangote makes moves in African markets as one that understands the power of identifying new business opportunities using data analytics. Data speaks, and as business owners we must listen, because therein we can identify new business opportunities using data....

The electric vehicle (EV) market in sub-Saharan Africa is ripe for growth, with high awareness of EVs among drivers and a favorable total cost of ownership. However, high up-front costs and range anxiety are major hurdles to widespread adoption.Recent research...

Intellectual property (IP) is a vital asset for any business, yet it is often overlooked or not given the attention it deserves. IP refers to creations of the mind such as inventions, literary and artistic works, symbols, names and images used in commerce.

The digital landscape is constantly evolving, and businesses that want to succeed in this space need to be able to adapt to change. From new technologies and trends to shifting consumer behaviors and expectations, there are always new challenges to navigate. In this...

In a move that has shaken the tech industry, Microsoft has officially announced a $10 billion investment in OpenAI, the company behind the groundbreaking language model, ChatGPT. The deal values ​​OpenAI at $29 billion, by far the largest investment Microsoft has ever...