TikTok's rise to success is not surprising. The video-sharing app, originally launched in 2016 as Douyin by Chinese tech company ByteDance, has reached 1 billion users faster than any other social media app. In the United States, it has become the most popular place...
Section
Consumers
The Rise of TikTok and the Lessons for Business Owners
From the night of the launch of TikTok at Starbucks, Sandton City, in Johannesburg, I have not stopped learning a lot as a business, from the rise of Tik Tok.
The Importance of Branding in Digital Marketing
Branding is an essential aspect of any business and it plays an even more important role in digital marketing as it determines how consumers relate with the company. In a digital age, where there is a constant bombardment of information and options, having a strong...
The Impact of Cancel Culture on Business in a Digital Age
Cancel culture is a phenomenon that has gained significant attention in recent years, particularly on social media. Cancel culture refers to the practice of calling out and boycotting individuals or businesses for perceived wrongdoings or controversial statements. The...
The Benefits of Email Marketing
Email marketing is a powerful tool that can help businesses to reach and engage customers in a cost-effective way. Despite the rise of new digital channels, email marketing remains one of the most effective ways to connect with customers and drive business growth. In...
The Future of Digital Advertising
Digital advertising has come a long way since its inception, and it continues to evolve at a rapid pace. With new technologies and platforms emerging all the time, the future of digital advertising is exciting and full of possibilities. In this article, we're going to...
The Role of SEO in Digital Marketing
Search engine optimization (SEO) is an essential component of any digital marketing strategy. It's the process of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs). A well-optimized website can drive organic traffic...
Marketing Strategy, Optimisation and Social Media Platforms
A Marketing Strategy of today is the same as a Digital Marketing Strategy, because all marketing is now digital. It is important to make sure that the team responsible for developing and executing a marketing strategy must include Web Designing, SEO & SEM,...
Budgeting for Digital Marketing in Africa
In an age of instant results and DIY, many business owners assume they can do their own digital marketing, and attain desired sales results, without a budget. That does not work and never ends well. It is always important for a business to have a digital marketing...