A Cabanga Africa Publication

Africa Thinks Here

On-the-ground business intelligence in East Africa, since October 2019.

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The Economic Strength of South African Small Businesses

South African small businesses are capable of sustaining the lives of their business owners, communities, and the national economy, as they are the largest employer (50% of labour force), and contribute over 30% of GDP. The World Bank and International Finance...

The Freight and Logistics Industry in South Africa

A diverse industry, investing in freight and logistics in South Africa requires an understanding of the overall industry, especially road-based. South African road-based logistics service providers are affected by consolidation processes driven by the fast-moving...

Economic Opportunities of Cultural Industries in Africa

Africa is a cultural economy, and there are vast economic opportunities of Folklore and Cultural Industries in Africa, that must not only be protected, but commercialised and continentalised as the AfCFTA unfolds, for the benefit of small business, just as global...

China’s Trademark Economy: A Lesson for Africa

As African countries activate the AfCFTA, it is important to emulate profitable Intellectual Property economic strategies from global giants like China, in order to grow industrial activity in all sectors of the continent's economy. According to the World Trademark...

Business Opportunities in Ethiopia

Ethiopia has vast business opportunities as a growing economy in the north east of Africa, with a five-year GDP growth from US$74 Billion in 2016 to US$95 Billion in 2019. According to UNCTAD's World Investment Report 2020, FDI inflows to Ethiopia decreased to USD 2,5...

Merchandisers are Brand Ambassadors for Brands

Firstly, Merchandising is effective in driving the sales of the products. Whether it’s an online store or retail store, the right merchandising strategy influences the customer to make a buying decision thereby increasing sales. The most common job description is...