10,000 Villages: How a TV Pledge Became Africa’s Largest Media-Access Test
Consumers - Digital Marketing & Social · Editorial By Moakanyi Magazine · China-in-Africa · June 2026 In December 2015, China promised to bring satellite television to 10,000 African villages - a pledge round enough to sound like a slogan. A decade on, the slogan...
Empowering Teams for Exceptional Customer Experience
A strong, empowered team is the backbone of any organisation striving for excellent customer experience (CX). Employees who feel valued, motivated, and equipped to make decisions can deliver exceptional service that delights customers and drives business growth....
Customer Retention is Key to Your Business Growth
A delicate balance: Welcoming the new while retaining existing customers “Keep the front door open to welcome new customers, but seal the back door to keep the existing ones” In the ever-evolving business landscape, striking a balance between attracting new...
The Growth of FinTech Startups in East Africa
The FinTech revolution is reshaping East Africa’s financial landscape, bridging the gap for millions of unbanked individuals and transforming how transactions are conducted. With a growing digital economy, mobile penetration, and supportive government policies, East...
Bridging the Digital Divide in East Africa
The digital revolution has transformed economies and societies worldwide, but many regions in East Africa still face significant barriers to digital inclusion. Limited internet access, inadequate infrastructure, and a lack of digital literacy hinder the region’s...
Business Opportunities in Ethiopia
Ethiopia has vast business opportunities as a growing economy in the north east of Africa, with a five-year GDP growth from US$74 Billion in 2016 to US$95 Billion in 2019. According to UNCTAD's World Investment Report 2020, FDI inflows to Ethiopia decreased to USD 2,5...
Merchandisers are Brand Ambassadors for Brands
Firstly, Merchandising is effective in driving the sales of the products. Whether it’s an online store or retail store, the right merchandising strategy influences the customer to make a buying decision thereby increasing sales. The most common job description is...
Ethiopia’s Private telecom licence — regional opportunity why it matters for investors
Ethiopia’s first private telecom licence turns the region’s most closed market into East Africa’s biggest expansion opportunity for regional operators.
Ethiopia’s Private telecom licence — market impact how the market shifts for investors
Ethiopia’s first private telecom licence goes to a Safaricom-led consortium, opening a closed market. What choice, pricing and access mean for consumers.
Kenya’s Lamu Port opens — strategic model how the market shifts and across East Africa
Lamu Port’s second gateway can lower Kenya’s hidden logistics tax and widen access, but distributors, not the berth, decide who owns the customer.
South Sudan 4G launch in South Sudan — regional opportunity for founders and investors
Zain’s 4G launch in South Sudan on 8 March 2021 opens a digital platform for founders. The opportunity is distribution, trust and building for the wider EAC.
South Sudan 4G launch in South Sudan — market impact what comes next across the region
Zain launches 4G in South Sudan on 8 March 2021, giving Juba faster mobile broadband. The consumer test now is price, handsets and who owns the customer.
First mobile-money licence in Somalia — regional opportunity the business case to test
Somalia’s first mobile-money licence turns a proven payment habit into a testable business case for regional operators weighing entry under formal supervision.
First mobile-money licence in Somalia — market impact why it matters across the region
Central Bank of Somalia issues the country’s first mobile-money licence, testing whether formal oversight turns a dominant habit into dependable service.
Web Design by Oscar Habeenzu & Associates
Oscar Habeenzu, a Coffee Tourist, is a Web Developer with a website project portfolio of over 950 websites since 1999 in several African countries and across the world in multiple spoken languages. Oscar Habeenzu and Associates (OHa) is a group comprising web...
AfCFTA trading begins in East Africa — customer adoption what comes next for investors
AfCFTA begins 1 January 2021: what the continental market could mean for East African consumers — prices, product access, brands and the shelf.
Payment systems law in Uganda — customer adoption the business case across East Africa
Uganda’s Payment Systems Act 2020 safeguards mobile-money balances and reshapes customer trust, pricing and access to digital payments.
Cabanga Academy | learning Digital the African Way
Cabanga Academy is a consulting academy that teaches Digital the African Way, in South Africa, Botswana, and Zambia, run by Kufunga Cabanga Group and its partners. Through its partners such as Step By Step Consulting Group SA, OpenKasi Foundation, BM School (Zambia,...
Djibouti’s Sovereign wealth fund — customer adoption what comes next across the region
Will Djibouti’s sovereign wealth fund reach customers as lower prices and better access? Fikiria applies the consumer lens to energy and telecoms.
HIPC decision point in Somalia — customer adoption how the market shifts for investors
Somalia’s HIPC decision point on 25 March 2020 rebuilds the formal financial backbone behind consumers’ payments, remittances and everyday service pricing.
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