Uganda by the Numbers: One Country Inside a 10,000-Village Promise
Consumers - Brands & Advertising · Editorial By Moakanyi Magazine · China-in-Africa · June 2026 Continental headline figures are easy to announce and hard to verify. Uganda offers something smaller and more testable: a named country slice of the 10,000-village...
The Economics of Going Green: How Sustainable Energy Saves Money in Africa
Cost vs Value: The Renewable Energy Conversation When businesses and institutions in Africa consider switching to solar or hybrid energy systems, the first concern is usually cost. The assumption? Going green is expensive. But the reality is more nuanced. When done...
Instant payment system in Somalia — customer adoption why it matters across the region
For most Somalis, moving money by phone is already second nature — which makes it easy to miss how often that habit still hits a wall. A payment works flawlessly inside one network and stalls the moment it has to cross into another, leaving customers to bridge the gap...
Google Digital Marketing vs. Cabanga Digital Navigator: Which Course Actually Helps Businesses Make Money?
Digital marketing has become essential for businesses looking to scale in today’s economy. Many aspiring entrepreneurs and business owners turn to online courses to gain the necessary skills. One of the most well-known options is Google Digital Marketing &...
Cobalt export suspension in DRC — leadership lesson what business leaders should track
The buyers who most depend on Congolese cobalt rarely see the Democratic Republic of Congo on the label; they see a phone, an electric car, a power tool. On 24 February 2025, the DRC suspended cobalt exports for four months to reduce oversupply and support the price...
The Rise of TikTok and the Lessons for Business Owners
From the night of the launch of TikTok at Starbucks, Sandton City, in Johannesburg, I have not stopped learning a lot as a business, from the rise of Tik Tok.
The Importance of Branding in Digital Marketing
Branding is an essential aspect of any business and it plays an even more important role in digital marketing as it determines how consumers relate with the company. In a digital age, where there is a constant bombardment of information and options, having a strong...
The Impact of Cancel Culture on Business in a Digital Age
Cancel culture is a phenomenon that has gained significant attention in recent years, particularly on social media. Cancel culture refers to the practice of calling out and boycotting individuals or businesses for perceived wrongdoings or controversial statements. The...
The Benefits of Email Marketing
Email marketing is a powerful tool that can help businesses to reach and engage customers in a cost-effective way. Despite the rise of new digital channels, email marketing remains one of the most effective ways to connect with customers and drive business growth. In...
The Future of Digital Advertising
Digital advertising has come a long way since its inception, and it continues to evolve at a rapid pace. With new technologies and platforms emerging all the time, the future of digital advertising is exciting and full of possibilities. In this article, we're going to...
The Role of SEO in Digital Marketing
Search engine optimization (SEO) is an essential component of any digital marketing strategy. It's the process of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs). A well-optimized website can drive organic traffic...
Marketing Strategy, Optimisation and Social Media Platforms
A Marketing Strategy of today is the same as a Digital Marketing Strategy, because all marketing is now digital. It is important to make sure that the team responsible for developing and executing a marketing strategy must include Web Designing, SEO & SEM,...
Budgeting for Digital Marketing in Africa
In an age of instant results and DIY, many business owners assume they can do their own digital marketing, and attain desired sales results, without a budget. That does not work and never ends well. It is always important for a business to have a digital marketing...
Djibouti’s PEACE cable goes live — market impact the business case for decision-makers
PEACE submarine cable goes live via Djibouti: what the new Asia-Africa-Europe fibre route means for consumer prices, access and reliability.
Djibouti’s PEACE cable goes live — regional opportunity — why it matters for investors
PEACE cable lands in Djibouti: an investor’s read on where value sits in the wholesale, data-centre and services layers of a Red Sea gateway.
Optimise your Sales and Marketing Costs, but Dominate Digitally
It takes skill to effectively optimise your sales and marketing costs, but dominate digitally. Growth is impossible without sales and marketing, which are instrumental in bringing customers that generate revenue, that brings growth, if well managed. To get working...
Googlicability: What Makes You more Visible on Google in East Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Googlicability: What Makes You more Visible on Google in Zambia
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Googlicability: What Makes You more Visible on Google in South Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Ethiopia’s Safaricom Ethiopia launch — market impact what comes next across the region
Safaricom Ethiopia’s 6 October 2022 commercial launch ends Ethio Telecom’s monopoly and starts a contest for the Ethiopian mobile customer.
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