Social Media is hunting ground for brands and businesses, to get unsuspecting consumers for the consumption of their goods and services – a waterhole. The Waterhole Theory dictates that social media has brought people into what are called Waterholes, as in where internet consumers spend more time socialising online regardless the gadget in use.
Author: Oscar Habeenzu Published: October 2022 (Second Edition) Publisher: BehaviourReport.com Pages: 41 Price: US$12 | Buy Now Why Most Luxury Brands Fail - And How Some Succeed In markets across Africa, countless entrepreneurs launch beauty salons, fashion...
Beyond Just Developers For too long, Africa has been boxed into a narrow perception-mainly as a source of tech developers or low-tier call center agents. But that image is rapidly collapsing under the weight of real data and global demand. Africa’s workforce is a...
JOHANNESBURG, SOUTH AFRICA – April 25, 2025 - Cabanga Media Group, in partnership with strategic research arm BehaviourReport.com, proudly announces the release of its landmark publication: The Africa Remote Work Advantage Report 2025. This comprehensive desk research...
Books have long been a source of wisdom, inspiration, and strategy for leaders and entrepreneurs. Across the globe, thought leaders have shared their groundbreaking ideas through books that continue to shape industries and societies. For entrepreneurs and...
In Zambia, entrepreneurship has been steadily rising as a cornerstone of economic development, with ambitious individuals driving innovation in industries like agriculture, mining, and technology. For Zambian entrepreneurs who want to scale their ventures beyond the...
In an era where Zimbabwean entrepreneurs face both challenges and opportunities in local and global markets, The Borderless Entrepreneur emerges as a beacon of hope and practical guidance. This groundbreaking book, authored by Oscar Manduku-Habeenzu, speaks directly...
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