By Oscar Habeenzu | for Cabanga Media Group

Hustle, hustle, that is the order of the day, yet a complex matter that many just brush off as easy to do. There is a challenge in revenue generation for SMEs that needs to constantly be addressed and experiences shared, for betterment of African economies.

It is not easy to hustle, yet it is also not that hard. Most SMEs operate in already flooded market spaces, yet try make something out of those limitations. SMEs in Africa are in more complex situations than in any other market in the world.

Africa is the tomorrow of all business across the world, as the statement “Africa is the next big thing” keeps ringing, yet those in Africa, especially SMEs, do not see that. They say we have the youngest human capital base, and we have the natural resources, yet they forget to mention we have the most complex politics and social settings.

Revenue Generation is a daily challenge for SMEs in Africa, especially in these Covid days.

This challenge has millions of solutions being applied by the SMEs as they share information, as they collaborate, as the promote their products more, to each other, and encourage each other to do more.